Economic development marketing requires the informed, enthusiastic engagement of elected officials, existing businesses, commercial brokers, and other regional stakeholders. But getting them excited about promoting your community can be difficult, and moving them to practical action can sometimes feel like an uphill battle.
Join us for a free 30-minute webinar with guest presenter Melissa Woodall, CMSM, senior vice president at Johnson & Associates, an economic and community development consulting firm who has worked with numerous communities over her 25-year career on strategic investment attraction. She will discuss some of the practical steps taken to get government officials, real estate brokers, local news media and other stakeholders to successfully promote their locations.
1) Using creative low cost marketing strategies and tactics to promote your location
2) Evangelizing your board, political, business and broker leadership for economic development
3) How to use site selection data effectively for real deals
4) Pre-conference and trade show strategies that allow you to maximize your time and investment in the shows
5) and more!